Facebook and the Power of ‘Like’
Recently, Facebook made a couple of announcements that give a clear, albeit slightly scary, glimpse into the future of their business model. Facebook debuted a new social feature called Facebook Groups along with enhancements to their plug-ins, and this s
Apple to ‘Relax’ All Restrictions on iOS Development Tools
With the fight among ‘third party’ technologies and ‘web standards’ in iPhone development early this year between Apple and Adobe, many people had lost their respects to one of the most innovative tech companies in the world—Apple. Apple is one of the th
Brands Caught Astroturfing Risk Losing Mojo with Customers, Fans
Have you ever considered astroturfing online reviews? If the answer is “yes,” then you may want to reconsider. Astroturfing is a social media, marketing, or public relations campaign that is formally planned by an organization or agency, but i
12 tips for Search Engine Optimization (SEO) Friendly Sites: A summary of R2i’s guide for non-Web developers
If you don’t know what WYSIWYG or “meta tags” are, but you want to improve your site’s search results, this post is for you. For the full guide with complete details, please view the PDF. Marketers are generally tasked with writing Web text. Additionally,
BoxTone’s Community Building Tips
By Brian Reed, CMO, BoxTone Research First As BoxTone set out to engage with the mobile IT professional community, we learned a lot by conducting focus groups and studies. We sought to find out who would be most interested in a BoxTone community, what kin
Technology for Marketing: The Quest for the Ideal Webinar Platform
Let me start by making a confession. The admission of the following fact is inevitable as a result of writing this blog post: R2i offers webinars. We do so in order to educate potential customers and capture leads. Fear not; we will not harass you. We str
Using Fame to Gain Fortune – Celebrities Becoming Paid Publishers on Twitter
Monetizing Twitter isn’t a new concept. Here at R2i, we’ve discussed the ability of brands to become publishers through the use of social media tools such as Twitter. As part of our operating framework, we’ve outlined the only four ways to use social medi
DNN 5.4.x Data Model and DB Changes
Here at R2i we work with DotNetNuke (DNN) Community and Professional Edition CMS versions building custom modules, integrating outside systems & data sources and performing regular upgrades for many clients’ sites. We find that every day we are
Why You Should Join the Mobile Conversation
How many times have you received an e-mail solicitation for an event that reads “only a few seats remain” and you think to yourself, “yeah right, I’m not falling for that trick?” That is exactly what happened to me via an e-mail from the DC Web Content Ma
Mobile: WAP vs. Native Application Development Matrix
There are development platform options to consider when building a mobile application. Here is a comparison of WAP vs. Native platform solutions. This includes areas to consider not only upon initial deployment but post launch. WAP vs. Native Application